New York – WestPoint Home is increasing the Vellux model past blankets, together with new merchandise to guard house workplace employees.
The complete growth of the Vellux model – which is distributed by way of its own website, in division and specialty shops, on-line retailers, and different retailers the place higher blankets are offered – additionally consists of flannel sheets and velour towels.
“We’re taking a model that has traditionally been category-driven and constructing it out into a way of life model,” stated Emily Sapienza, WestPoint’s vice chairman of design.
Whereas the overarching life-style for Vellux is winter heat, WestPoint is tapping into the work-from-home development with a radiation-blocking throw known as the Vellux Gentle & Protected Tech Shield fleece throw blanket. It’s designed for many who work from the sofa or on the mattress, with a laptop computer on their lap and a cell phone of their hand. Computer systems and cell phones are among the many most typical sources of EMF (electrical and magnetic fields) round the home, however extra sources embody Wi-Fi routers, TVs and microwaves.
“There are additionally issues round 5G,” famous Regan Iglesia, WestPoint’s chief advertising and marketing and merchandising officer. “With all of the expertise now we have round us, it actually hits each stroll of life.”
Along with the plush Tech Shield Fleece Throw Blanket, which drapes throughout the lap for defense, Vellux is introducing the Vellux Gentle & Protected Tech Shield Jersey Lap Mat, smaller model of the throw blanket that’s designed for expectant moms.
Each the Tech Shield Fleece Throw Blanket and the Tech Shield Jersey Lap Mat have a center layer of defending safety manufactured from copper, polyester and nickel. That layer shields 99.5% of frequencies as much as 3,000 megahertz (MHz).
Vellux’s expanded slate of spring launches additionally consists of:
- Vellux Winter Hotter flannel sheets: Accessible in 5 vogue prints and 5 stable chambray sheet units, the road options an array of stable colours in yarn dyedto-match Vellux blanket colours and coordinating prints in a 5-oz. cotton weight.
- Vellux velour towel: The primary towel branded Vellux beneath Velllus is a 100% cotton sheared velour towel is harking back to the plush Vellux blanket and has an absorbent terry material reverse. “It appears like a cashmere blanket,” stated Iglesia. There are 18 towels within the assortment, in stable and yarn-dye jacquards.