NORTH BRUNSWICK, N.J. – Main mattress producer Eclipse Worldwide has shaped an unique partnership with the Iconix Model Group Inc. to create and launch a 12-model mattress line underneath the well-regarded Fieldcrest moniker. The gathering will embrace each bed-in-a-box and flat-packed mattresses.
“Fieldcrest is among the most recognizable names in dwelling textiles within the nation, having a particular place within the hearts and minds of shoppers properties for greater than 125 years. With a exceptional 85 p.c model recognition standing, we predict this will likely be a blockbuster product for our portfolio,” stated Stuart Carlitz, president and chief govt officer of Eclipse Worldwide. “This can be a large alternative for our Eclipse Worldwide group, and we’re honored to have been chosen by Iconix as best-in-class to market and manufacture the Fieldcrest branded mattress program due to our community of 22 manufacturing amenities throughout the US.”
Eclipse Worldwide will market the gathering along with Iconix to a selected group of big-box, brick-and-mortar retailers corresponding to choose department shops and mass retailers who’re already invested in and have had success in advertising and marketing present Fieldcrest-branded merchandise corresponding to sheets, comforters, pillows, mattress pads. Along with the brand new mattress line, Fieldcrest can also be increasing their product choices to now embrace carpeting, flooring, and different dwelling furnishings. Retail pricing for the brand new mattress line will likely be within the center to higher ranges, from $1,199 to $2,499 for queen sizes.
The Fieldcrest label has been available on the market since 1893, when Fieldcrest Mills was based in Spray, North Carolina. All through the 20th century, Fieldcrest grew to turn into one of many largest producers of bed room textiles, bathtub towels and small dwelling items within the U.S. Iconix acquired the model in 2007, and since then, the corporate has maintained Fieldcrest’s place as a high quality identify model of textile merchandise.
Iconix Model Group is an American model administration firm that licenses manufacturers to retailers and producers primarily within the attire, footwear, attire accent industries and residential items. A few of its most recognizable manufacturers embrace London Fog, Cannon Mills, Fieldcrest, Joe Boxer and lots of extra.
North Brunswick, N.J.-based Eclipse Worldwide/BIA has been making mattresses since 1866. Recognized for its design innovation in creating superior sleep merchandise, the corporate has an in depth international licensing community that distributes mattresses underneath six manufacturers – Eclipse, Eastman Home, Fieldcrest, Millbrook Beds, Pure Desires Pure Talalay, Embrace Pure Talalay, Velika and BIA. A well-established chief within the bedding trade, Eclipse designs merchandise crafted with high-quality elements, together with latex, reminiscence foam, gel and eco-friendly supplies corresponding to cotton & wool. The corporate holds a number of patents that ship excellent help all through the product line. As we speak, the corporate has 79 licensees worldwide. For extra info, go to www.EclipseMattress.com.
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— to bedtimesmagazine.com